As a result of the digital transformation, many companies are giving consumers the opportunity to use the internet for activities that were previously done offline, so the possibilities and functions... tovább →
Whose websites emit the most carbon-dioxide? We examined the websites of the most important players of six industries (telecommunications, supermarkets, financial institutions, energy, news sites, e-commerce) from the perspective of... tovább →
They were among the first to embark on the path of data-driven marketing, and today they are optimizing the carbon footprint of emails and newsletters. The company mainly sells for... tovább →
Mastercard in Hungary was the first to receive Carbon.Crane's "Carbon Monitored Website" badge which shows that the Hungarian Mastercard team is consciously and actively working to reduce the carbon emissions... tovább →
The image above shows two previous versions of the main page of carbon.crane.hu. What happened between the two versions? The difference may not be so obvious at first glance, but... tovább →
As a datadriven marketing solution provider it is our professional conviction that, if possible, it is better to define values based on calculations rather than estimations, as it reflects reality... tovább →
We have firm ideas about what kind of change is needed in the marketing profession: we want the CO2 emission of a campaign to be as important in the decision... tovább →
At CRANE, it is important for us to take responsibility for our environment, and minimizing our carbon footprint is a crucial step in this. How have we done this? József... tovább →
