The mantra ‘right message, right channel, right time’ is imprinted into every digital marketer’s brain. Understanding customer identity, behaviour characteristics and being able to respond to this, is the driving... read more →
A Crane DS client recently asked what they should consider before implementing our CRM solution, and what processes and steps they should take in order to develop an effective and... read more →
The global culture sector has suffered a seismic shock in the pandemic, with live events suspended and cancelled, revenue fallen dramatically and no definite date when the market opens up... read more →
We are all different... are we? When choosing the seat for a concert there are a lot of factors that might influence our selection. Starting from the price tier, we... read more →
Current buzzword We marketers like to use buzzwords that show how up-to-date we are - even if we are not completely sure of their precise meaning and sometimes the very... read more →
Time to time strategy needs revisit. Rarely it stays justified. Often it requires refreshment that varies from fine-tuning to revision. An aspect that is usually examined is changes in wider... read more →
Digital era has reached culture or the other way round? No question that traditional ways of servicing traditional audiences were no longer sustainable. Cultural institutions are active on social platforms,... read more →
The other day I got an e-mail informing about the cancellation of the concert I've bought tickets for. At first it seemed natural - I've taken the tickets online, registered... read more →
