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We are Crane

CRANE is a data-driven marketing agency. This means that we plan our marketing and communication activities for our customers based on business expectations. We evaluate their success based on the business results achieved. We are good with numbers and speak the language of customers, enabling us to offer well targeted, convincing and measurable communication solutions to our partners.

Our solutions combine three areas of knowledge:

• Communication and marketing
• Data science
• IT development and operation

Crane.Competencies

We extract information from data and, based on this, create effective campaigns using innovative marketing tools.

Data-driven Marketing

The data-driven approach brings change to marketing that is comparable to the appearance of GPS in navigation after traditional maps. Maps show the options, while GPS leads you straight to your destination.

Data visualization

Data visualization is the science and art of seeing the essentials. It is a graphic novel of data that tells the story with as few “chart graphs” as possible. It’s the story of a campaign, a buyer, or a brand. Optimized for human vision, presented clearly.

Content + social marketing

It is no longer a competitive advantage when a brand or its content is present in social media. Quality, personality and emotional connectivity are the most distinctive benefits in the increasingly fierce competition.

CRM

There are two things that really bother customers. If we know too much about them, and if we know too little. Good CRM helps to figure out how much and what we should know to keep customers satisfied.

Loyalty

Customer loyalty is about the customer, not about our brand. If we understand this, our brand will be important for our buyers.

Integrated communication

Today, integrated communication is a basic requirement. We use our knowledge of channels and tools, as well as an “omnichannel” approach to achieve this, keeping both the qualitativeness and the measurability of messages in mind.

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Team sailing

Crane.References

What makes us proud

Premium Selection program

Premium Selection program

We created, and have operated since 2010, a program to increase the prestige and value of premium Mastercard cards and encourage card use.
MÜPA CRM

MÜPA CRM

After a comprehensive CRM audit, we created a "Single Client View", developed an e-newsletter engine, and coordinated a new loyalty program.
DOMO x MC

DOMO x MC

We created dashboards for Mastercard to analyze programs and campaigns and help make informed decisions in terms of results.
Opel CRM

Opel CRM

As a result of CRM development, we managed to combine marketing and sales at the level of daily processes in 14 countries.

Content Marketing Awards (2016)

Best awarded in B2B category (silver award)

Amfora Award (2015)

Best in “Social Media Campaigns” category

Amfora Award (2015)

Best in „Blogs, websites, microsites, apps” category

Sándor Imre PR Award (2015)

International Content Marketing Awards (London, UK 2014)

Shortlist in a Finance Category

Content Marketing Awards (2014)

Top Prize

Content Marketing Awards (2014)

Best in Finance Category

Golden Dove (2007)

Best in Automotive category

Golden Dove (2007)

Best in Central and Eastern European Countries

CRANE.CSR

We consider it important and we make an effort to build the profession’s reputation. We do everything in our power to make the achievements of the profession, the most up-to-date tools and solutions, and training opportunities for generations to come as well-known and as widely recognized as possible. That is why we have assumed an important role in the DIMSZ data-driven marketing alliance and are actively involved in its educational activities. This year’s primary focus will be on creating awareness for the new EU regulation to be introduced next May, and the coordination of the educational program for the Data-Driven Marketing Faculty.

Crane.Life