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Premium Selection program

Premium Selection program

CLIENT: Mastercard

TASK: To increase the penetration and value of premium Mastercard cards, and to expand the scope of services associated with the cards, thereby increasing awareness of premium card users and encouraging them to use their cards.

SOLUTION: We designed a complete program for premium Mastercard holders, as a part of which the Mastercard Lounge, the exclusive airport waiting hall, was opened at Liszt Ferenc International Airport, and we launched the Mastercard Premium Selection Program, available to a wider circle of customers, with partner offerings that are renewed monthly. Card holders registered in the program receive a newsletter informing them of the relevant offers.