A mai felgyorsult világban minden hír/információ szinte azonnal a rendelkezésünkre áll, a kérdés az, hogyan tudjuk ezt kezelni, és szűrni.
Have you ever had the feeling that getting reliable information/news from the internet is more and more difficult? You read something, and five minutes later you read the complete opposite. How can you decide which is true? Is this information mass useful for us?
Yes, getting information you need within minutes is very convenient and easy. You can’t even compare it to, how it was 20 years ago, or let’s just say 5 years ago! The key words are “easy” and “convenient”! Not accurate and 100% reliable! Today everybody can post anything on the internet. (just look at this article) And as the competition is huge everyone wants to be the first, even if it means, writing something which has not been confirmed, or the source is not reliable. The quantum of the information on the internet is just simply so amazingly big, that it is impossible to check, and remove false data!
With all the technological advancement the world became much smaller. Something happens in Japan, and 2 minutes later you can read, and see videos about it in Europe, and America. And because of this speed the information can not be totally accurate. There is simply no time to gather all the necessary data, to have an objective, and 100% trustworthy news. But who cares, people will listen to it, and read it so why should the media bother with the details. It brings them money anyway. Next time try it with some breaking news. Go to different media sites, and you will get 10 different facts regarding the same story!
The same is true for lead researching. It is a big help, that companies have their own websites, but how do you know, that all the information is still valid? It happened to me several times, that the person who I called and wanted to pitch was no longer with that company however the website said otherwise. Basically browsing a company’s website can give you a lot of information, the only thing you don’t know, (until you called them) is the amount of information that you can trust. You are back to square one. You spent a lot of time looking at the company’s website, but no way of knowing if that info is still valid! Bottom line: information and news are much easier to access, but much more difficult to filter!
So going back to the original question: How can you tell which news/information is reliable and true? In my eyes you can’t! You don’t have a chance. Of course you can do the numbers game, meaning the more of the same info is the true one! But come on it is the XXI. centaury is this really the way to go?